What does it do? Explainer videos to the rescue! #ad

“What does your company do? When I worked in commercial real estate, it never ceased to amaze me that people didn’t know what the industry entailed. They had a vague notion, but never really seemed to get it. An explainer video would have helped immensely.

What is an explainer video? I’m so glad you asked. Here is an example of one:

Animated explainer videos are fun, quick to digest and easy-to-interpret. If you are a small business, independent consultant, independent contractor (like many commercial real estate agents are), or even an entrepreneur, an animated video on your website can help sell products, educate consumers, or even generate conversation.

How It Works Media specializes in creating these kinds of videos. Through the month of September, they are offering a Special Rate for Startups: $4000 for a 90 second explainer video. Offer valid throughout the month of September 2014.

Do you need one? Well, having a video on your website does help SEO. Plus, an explainer video is a great way to easily explain to potential customers not only what your company does, but how they can benefit from being a customer of  yours.

Maybe your industry doesn’t really do cartoons, well, How It Works Media does have different styles that can be appropriate for just about anyone.  Here’s another example of what How It Works Media can do:

What you really need to consider is not the cost, but the return on investment for an explainer video.  How many potential customers do you miss because they don’t really understand how your company can benefit them? How much more revenue could be streaming into your bank account if only there were a way to get your website to rank higher in search results.

Plus, what about social sharing?  How many videos have you seen on Facebook or Twitter? A well made explainer video has a good chance of being picked up by other sites.

Still not sure if an explainer video is right for you?

HowItWorks-1So, the conversion rate for explainer videos is pretty high. Let’s be honest. If you are in sales, cold calling kind of stinks.  Getting sales leads from your website is more like a warm call. You know the person is already interested in your product or service, all you have to do is figure out how to close the deal.

Please visit How It Works Media for more information on the Special Rate available during the month of September 2014.

This post was sponsored by How It Works Media.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.