>Marketing Power

      1 Comment on >Marketing Power


There used to be a time when I enjoyed going to the grocery store. Now, it’s just a necessary chore so I don’t starve to death.

While dodging and weaving the various store employees this morning, I found myself faced with the daunting task of buying eggs. However, I did remember the interesting conversation I had with the Eggland guy while at BlogHer ’11.

He was explaining to me why his eggs were better than everyone else’s. Granted, I never really thought about eggs beyond the price and number. I try to only buy 6 because let’s face it, a dozen eggs is too much for a single person to eat in 2 weeks time….unless of course, you plan to go on a baking frenzy.

But, the Eggland guy brought up a good point. None of his eggs were involved in those recalls last year. Why? He told me that the FDA uses Eggland’s standards for cleanliness and grading. Of course, I only half believed this until I was talking to my mom about it and she agreed. Their eggs are cleaner. Of course, their eggs are also more expensive, but you get what you pay for, right?

So, I overcame my inner cheapskate and grabbed a carton of Eggland’s eggs. Yes, they were priced twice as high as the ones on sale, but I have a feeling that my intestines will be thanking me later. Most of the time, if I eat an undercooked egg, I need to be near a restroom. They just don’t agree with me. I’m hoping these eggs won’t have that same effect on my digestive tract.

One thing that did annoy me was that I had to look through four cartons of eggs before I found one without at least one egg cracked & leaking. It seemed unusually high. I don’t know if it was the type of foam carton or if the people at Savemart were just tossing them around before putting them on the shelf. Usually I can pick up one and be satisfied with the contents, four cartons is alot of unusable eggs.

1 thought on “>Marketing Power

  1. Moxie

    >I have the same issues with eggs – the dozen cartons are designed for singles who aren't planning on baking or making all sorts of egg-tastic dishes. I have started hard boiling a few at a time – they make a good protein rich snack.

    Did you know that you can check your eggs for staleness by putting them in a glass of water? If the egg floats, it's stale & needs to be Humpty-Dumpty'ed.


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